"Information management and information trading are the services of the future" - The research and development project of InnovITech Ltd. entitled "Implementation of secured health personal data management and providing value-based information trade in healthcare" has been accomplished.

  The IBB – InfoBank&InfoBroker system implemented by our company provides a completely new approach for information management services. Based on the clarification of digital ownership, it offers a solution for the management of the data treasure to be stored (InfoBank) and the implementation of information value trading from the data treasury (InfoBroker).

The amount of data treasure is rapidly growing worldwide and therefore, managing the ownership of digital data and description of data can be interpreted as an important opportunity. InfoBank service provides the storage and ownership management of data resources around the world. We need to realize that information represents a real value, even convertible to money, which, based on its correct handling, can be an advantage for the owner of the digital data treasure and the requester of digital data resource information. The protection of personal information can be ensured by validation procedures in compliance with the Personal Data Protection Act. 

Value-based information trading can be interpreted as an emerging priority service (InfoBroker) on the global market. The developed mechanism for determining the information value, the management of information sales and purchase requests provides the foundation for value-based sales of information. The settlement mechanism of the procedure has been approached in an innovative way. InfoBroker conducts transactions with the information itself based on, its supply of demand priorities. Thus, the value determination of information is based on the demand needs for information and their priorities. The transaction, in the course of the sale and purchase of the data treasure, changes the digital ownership of the information, and the selling value of the information is recorded in the seller's information value account. Services related to the implementation of value-based information sales and trades are innovative procedures that did not exist before at national or international level. The primary target area of the scheme is to ensure value-based trade in healthcare data, but it is important to stress that it is not limited to the context of the healthcare data market.

The novelty of the system's services lies in the fact that it enables the safe storage, management and sale of value-based information and allows the upload of health-related personal data and therapeutic possibilities to the InfoBank database. Therefore, creating a health subject area of focus. The owners of healthcare data are in interdependence from an information demand point of view. This mutual dependency can be interpreted as a pair of information needs and can result in two-way value-based information sales and purchase transactions through InfoBroker services. It is essential to identify these types of needs as the mutual information need pairs are a sustainable driver of value-based information trades. According to the identified information request, therapeutic data and personal health data exchange owners, according to which the healthcare provider possessing the therapeutic data can obtain specific personal health data by transferring appropriate therapeutic data to the original owners of the personal data.

The service spectrum of the system is extended by the possibility of providing protected health personal data, which allows healthcare providers to access personal health data stored in InfoBank if, the owners of personal information give their consent to access it. The justification of the solution is confirmed by the fact that the current Hungarian regulations – CXII of 2011.The Law on the Right to Self-Determination of Information and Freedom of Information also classifies health data in the category of "special data". Thus, the GDPR (EU protection of personal data management; Provision 20216/679 of parliament and of the Council (EU)) provides a novel approach to ensuring compliance, which can significantly reduce the IT costs of healthcare providers in relation to personal data processing and ensure compliance centrally by reducing the risk of personal data breaches. With this procedure, we provide the possibility for healthcare providers to access sensitive data in relation to personal data and the processing of personal data currently under restrictions, without having to deal with their strict storage and management conventions according to the regulations.

Name of beneficiary: InnovITech Ltd.

Title of the project: Implementation of value-based information exchange services that enable the access of secure health personal data processing in healthcare.

Amount of contracted subsidy: HUF 128,430,500

Subsidy rate(%) : 55%

Project scheduled completion date: 31/08/2021

Project ID number: GINOP-2.1.2-8-1-4-16-2017-00176